1480 Humboldt St.
Denver, CO 80218
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Agency Profile

LRXD is a Health & Happiness Advertising Agency.
We work with brands that help people get healthy and celebrate feeling good. We’re independently owned and take on a select number of clients, which translates into thoughtful strategy, top quality and involvement from the highest level of the agency, and completely original solutions.

We Try Harder.
Like many of our clients, LRXD (formerly LeeReedy and Xylem Digital) sees itself as a challenger brand — one poised and ready to work harder to compete with bigger agencies. We believe we’re successful because we’re highly entrepreneurial yet we have a tried-and-true process for making our clients profitable.

We Last Longer.
Our agency is run by the second generation of owners. We are stronger and smarter because of all the knowledge that has been handed down from the original brain trust. Our clients respect our business acumen as much as they do our counsel. We serve a solid base of national and international brands, and our average client relationship lasts 5.75 years. LRXD is headquartered in Denver, Colorado inside a warehouse-style building in the heart of Uptown. We’d love to shake your hand in person.
  • Elfie Awards

  • The Webby Awards

  • Communication Arts Awards

  • Print Design Awards

& Capabilities

  • Strategy

  • Advertising

  • Design

  • Digital

  • Dulce & Gabana

  • Chiquita

  • Duracell

  • Chipotle

  • Chili’s

  • Coors Brewery

  • Procter & Gamble

  • Red Robin

  • Corazona’s

  • KOA

  • Bora Bora

  • Einstein Brothers Bagels

  • Sports Authority

  • ReMax

  • Boeing

  • Atkin’s

  • Jamba Juice

  • Fresh Express

  • Davines

  • Ambius

  • Jimmy John’s

  • Adult Beverage

  • Pepsi

  • Earthbound Farm Organic

  • Naked Juice

  • Rise Bar

  • One Hope

  • Geek Squad

  • KC Masterpiece

  • Activate

Our Sweet Spot


We fully explore the state of the business, its challenges, opportunities and measurements of success. Then we create a plan for getting to that success.

Benefit: We think like business people long before we think like marketing and communications people.


We capture and articulate the truth – the brand essence – the stake in the ground that anchors itself to the minds and hearts of the target audience. This truth embodies every step in the plan.

Benefit: We quickly find the best way to position your brand in the marketplace for the best chance of success.


We use research — and a healthy dose of professional gut instinct — to guide our decisions. We then build a fully integrated marketing program using these findings to surround and fit your audience’s media preferences.

Benefit: We let the consumer guide us — giving them what they want, not what we think they want.


The same people at our agency who develop the brand story execute the creative.

Benefit: Nothing is lost in translation, resulting in powerful work that works.

Our Process: Two Weeks To TruthTM

Two Weeks to Truth is the unique, proven process we use to inform and kick-start positioning, innovation and communications strategy and execution.

It is a short, intense workshop attended by your best thinkers and ours. We get unexpected, powerful, actionable answers to drive planning and execution. We walk away completely aligned and understanding a number of well-defined sweet spots. Two Weeks to Truth is a roadmap-for-doing that engineers success from day one.


Kelly Reedy

Handles: Creative & account oversight

John Gilbert

Chief Digital Officer
Handles: Technology innovation & digital oversight

Eric Kiker

Chief Strategy Officer
Handles: Strategy interpretation & guidance, message oversight

Patrick Gill

Handles: Corporate strategy & business development