1480 Humboldt St.
Denver, CO 80218
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  1. Immortal

    Advertising in 2017 (and Beyond). Can We Get Consumers to Buy Immortality?

    On February 14, 2011, I had a meeting with the head of the Colorado Tourism Board—I was there to pitch our agency’s idea for boosting visits to the state, not through advertising at all, but by creating an online crowdsourced model in which ordinary citizens would become what we called Ambassadors to Colorado.
    The idea died.

  2. Artificial

    Before You’re Replaced by AI, Profit from it.

    They’re easily Googleable—massive numbers of articles predicting the demise of graphic designers, planners, even as is the test case at McCann Japan, creative directors (don’t believe me, look it up.). All these positions replaced by two letters—AI.
    Yes, it’s fairly easy—incredibly so for the even the mildly paranoid—to imagine a near future in which our years…

  3. first-western-blog-post-header-1

    10 Years of Giving Comes to Life in First Western Trust’s Community Report

    With First Western Trust’s 10-year anniversary, the bank wanted to create a Community Report that nods to its past and indicates the company’s future intent for philanthropic giving. Because of the monumental occasion — 10 years of giving with more than $18.8 million donated — it was crucial to make the report captivating and memorable.

  4. wrk-Jenny@880

    Advertising Campaign: Kirstie Alley’s Return to Jenny Craig is Dazzling

    The reintroduction of Kirstie Alley as Jenny Craig’s spokeswoman has been as large as the beloved star’s personality. Since announcing her return on April 7, Kirstie and her story have been featured in such top media outlets as TODAY, Kathie Lee & Hoda, Rachael Ray, Entertainment Tonight, Woman’s Day online, Women’s Health online, PEOPLE magazine,…

  5. Entrepreneur Magazine: The Secret Sauce Part II

    The latest issue of Entrepreneur magazine features the full story on one of our latest campaigns — in which the publication ran an experiment, blending our digital marketing expertise with old-school rib joint, Big Papa’s BBQ, to see if social media really can move the needle. Not to ruin the ending before you’ve read it,…

  6. The Social Sauce: Follow Our Live Experiment with Entrepreneur Magazine

    Can social media change the way a company performs? Entrepreneur magazine decided to put this question to the test. They invited Xylem Digital, the digital arm of LeeReedy/Xylem Digital, to help take a local Denver business, Big Papa’s Barbeque, from zero social presence to big-time social network strategist—in just 60 days.
    Entrepreneur will be documenting the…