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  1. Immortal

    Advertising in 2017 (and Beyond). Can We Get Consumers to Buy Immortality?

    On February 14, 2011, I had a meeting with the head of the Colorado Tourism Board—I was there to pitch our agency’s idea for boosting visits to the state, not through advertising at all, but by creating an online crowdsourced model in which ordinary citizens would become what we called Ambassadors to Colorado.
    The idea died.
    Yet,…

  2. Artificial

    Before You’re Replaced by AI, Profit from it.

    They’re easily Googleable—massive numbers of articles predicting the demise of graphic designers, planners, even as is the test case at McCann Japan, creative directors (don’t believe me, look it up.). All these positions replaced by two letters—AI.
    Yes, it’s fairly easy—incredibly so for the even the mildly paranoid—to imagine a near future in which our years…

  3. red-robin-header-image

    New Interactive Ad Tech: Red Robin Text to Join

    Members of Red Robin’s loyalty program are considered extra special guests to the restaurant. So in 2014, acquisition of Royalty Program members is a big initiative. To make signup as simple as possible, decrease barriers to entry and catch people while they’re having a great experience in the moment at a restaurant, we created the…

  4. Pinterest: A digital pinboard for whatever you love

    Pinterest is an interesting layout of things you love on a sort of digital corkboard. It strikes you as a massive tumblr page almost, with comments beneath each item, creating the same type of social sharing atmosphere. Instead of a photo gallery concept that has been done to death, Pinterest is more visually palatable and…