Jenny Craig and LRXD Reunite Kirstie Alley with Cliff and Norm on the Cheers Set in New Advertising Campaign
In the new TV, print and digital ads launching as part of Jenny Craig’s 2016 diet season push, Kirstie Alley returns to the set of the popular TV show “Cheers,” to show off her 50 pound weight loss* to former cast members Norm (George Wendt) and Cliff (John Ratzenberger). In the spot created by LRXD, entitled “I’m Back,” Alley riffs with Cliff and Norm as they discuss her success with the Jenny Craig program — thanks to her personal consultant and range of healthy food options. The campaign marks the first time the trio have reunited on-set of the award-winning show.
“Our 2016 campaign is a strategic continuation of a direction that continues to be successful for us and ties back to our core brand positioning – our personal consultants and our healthy, portioned food. We continue to stand apart in a competitive landscape by staying true to the supportive, personalized experience we offer our members and removing the worry that comes with having to count, track and measure food. We never lose sight of the importance of ensuring our members get the dedicated support they need so that ultimately they can succeed with their weight loss goals and have a healthy relationship with food,” said company CEO and President Monty Sharma.
Alley partnered with Jenny Craig in 2014 and first revealed her 50 pound weight loss* in a January 2015 spot. The award-winning actress credits her weight loss success to Jenny Craig’s unique, in-person one-on-one support and delicious, nutritious foods.
*Results not typical. Members following our program, on average, lose 1-2 lbs. per week.