Which Wich Superior Sandwiches is a brand poised for big things. With an insane number of customizable sandwiches, an innovative ordering system and 343 locations open throughout 37 states, as well as a handful of locations open internationally, they are one very fast-growing fast-casual eatery. LRXD is proud to announce that after winning a review against five national shops, we have been chosen as their lead agency.
The broad assignment includes all new positioning, plus advertising, in-store promotions, digital strategy, online marketing, local store support and social media. That’s a lot of stuff. So, where should we start? It’s the 21st century, so how about social media?
With the goal of showcasing Which Wich’s awesome food and playful atmosphere online, LRXD developed an expansive social media plan that focuses on timeliness, tastiness and good old-fashioned wit.
Since taking over their social media feeds in mid-June, LRXD has helped to drastically increase the amount of traffic and engagement on Which Wich’s Facebook page. Engagement of daily posts has skyrocketed with likes increasing 241%, comments increasing 650%, and shares increasing 204% from the previous month.
Which Wich is a one-of-a-kind brand with an awesome product, and LRXD is excited to continue to help them grow. Follow along if you, too, love sandwiches as much as us at www.facebook.com/whichwich.