1480 Humboldt St.
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LRXD takes over as Lead Agency for Which Wich Superior Sandwiches

Which Wich Superior Sandwiches is a brand poised for big things. With an insane number of customizable sandwiches, an innovative ordering system and 343 locations open throughout 37 states, as well as a handful of locations open internationally, they are one very fast-growing fast-casual eatery. LRXD is proud to announce that after winning a review against five national shops, we have been chosen as their lead agency.

The broad assignment includes all new positioning, plus advertising, in-store promotions, digital strategy, online marketing, local store support and social media. That’s a lot of stuff. So, where should we start? It’s the 21st century, so how about social media?

Any real ice cream shake WITH bacon? What's not to love? #mondaymotivation

A photo posted by Which Wich (@whichwich) on

With the goal of showcasing Which Wich’s awesome food and playful atmosphere online, LRXD developed an expansive social media plan that focuses on timeliness, tastiness and good old-fashioned wit.

Since taking over their social media feeds in mid-June, LRXD has helped to drastically increase the amount of traffic and engagement on Which Wich’s Facebook page. Engagement of daily posts has skyrocketed with likes increasing 241%, comments increasing 650%, and shares increasing 204% from the previous month.

Which Wich is a one-of-a-kind brand with an awesome product, and LRXD is excited to continue to help them grow. Follow along if you, too, love sandwiches as much as us at www.facebook.com/whichwich.

Holding a Which Wich sandwich. Every hand model's dream.

A photo posted by Which Wich (@whichwich) on