Jenny Craig /
Modernizing an icon
North Castle Partners continues to snatch up brands with hidden potential. At the end of 2013, they acquired Jenny Craig. Because of our past influence on Curves, at the beginning of 2014 we were brought in to help revitalize this iconic weight loss brand. So far, we’ve launched a completely updated website and national television that reintroduces the ever-endearing Kirstie Alley as Jenny Craig’s spokesperson. In our short time together, unique new sales have practically doubled and leads are up 125%. And there’s even more in the works. We’re currently creating national print and social media campaigns that will continue to help Jenny gain significant ground.