Kampgrounds of America /
Most people think of KOA as that yellow and red sign on the highway marking a “campground” where they can stop for the night on their way somewhere else. But KOA is so much more. They hired us to help tell the world. In our first year as digital AOR, we’ve designed a range of traditional and digital experiences to illustrate the many differences between KOA and typical campgrounds — helping increase online bookings by 11%, the highest number of reservations in the company’s 51-year history.